Privacy Policy for The Rough Side of Gardening

Introduction
The Rough Side of Gardening («we,» «us,» or «our») respects your privacy. This policy explains how we collect, use, and protect your personal information when you visit our website https://roughsideofgarden.com or interact with our ads on Meta platforms (Facebook/Instagram).

Information We Collect

• Personal Data: Name, email, phone number, and address you provide via contact forms or service inquiries.

• Technical Data: IP address, browser type, device information, and operating system.

• Behavioral Data: Pages visited, buttons clicked, time spent on site (collected via cookies and pixels).

Facebook/Meta Pixel Usage
We use Meta Pixel to:

• Track conversions from our Meta ads

• Build custom audiences for remarketing

• Analyze ad performance (clicks, impressions, conversions)

• Optimize ads based on user behavior
  Tracked events: PageView, ViewContent, Lead, Contact.

Legal Basis for Processing
We process your data under:

• Legitimate Interest: For marketing our gardening services

• Consent: When you submit forms or accept cookies

5. How We Use Your Information

• Provide quotes and gardening services

• Personalize Meta ad campaigns

• Improve website experience

• Respond to inquiries

6. Data Sharing
We share information with:

• Meta Platforms Inc. for ad targeting/measurement

• Payment processors (for transactions)

• Service providers (e.g., scheduling tools)
  We never sell your data to third parties.

7. Cookies & Tracking Technologies
We use:

• Essential cookies (site functionality)

• Analytics cookies (Google Analytics)

• Advertising cookies (Meta Pixel)
  You can manage preferences via our Cookie Banner or browser settings.

8. User Rights
You may:

• Request access to your personal data

• Correct inaccuracies

• Withdraw consent for marketing

• Delete your data (where applicable)
  To exercise rights, contact: roughsideservices@roughsideofgarden.com

9. Data Retention
We retain data:

• For active customers: Duration of service + 3 years

• For inquiries: 2 years from last contact

• Pixel data: Follows Meta’s 180-day retention policy

10. International Transfers
Data may be transferred to Meta’s servers in the United States under standard contractual clauses.

11. Children’s Privacy
Our services are not directed to children under 18. We do not knowingly collect their data.

12. Policy Updates
We may update this policy. Changes will be posted at https://roughsideofgarden.com/privacy-policy-for-the-rough-side-of-gardening/?et_fb=1&PageSpeed=off with a revised «Last Updated» date.

13. Contact Us
For privacy concerns:
Email: roughsideservices@roughsideofgarden.com